The ABC's of Managing Change
What Management Can do in Support of Change Efforts
By Beth Feild Pisculli, Theories in Practice, LLC
www.theoriesinpractice.com
The survival of the fittest is the ageless law of nature, but the fittest are rarely the strong. The fittest are those endowed with the qualifications for adaptation, the ability to accept the inevitable and conform to the unavoidable, to harmonize with existing or changing conditions. - Dave E. Smalley
The first article in this change management series, From Change Chump to Change Champion, focuses on individual resistance to change. The ABC’s of Managing Change is written especially for managers and team leaders to assist you in understanding your role during changing times. As a leader, you have a critical part to play. You and your organization’s ability to respond to a changing environment is a key factor to being viable and successful in the short and the long term.
The ABC’s of Managing Change provides a simple model for understanding the key principles for helping your organization adapt during changing times. “A” stands for anticipate – anticipate approaching change and how it will impact your specific organization. “B” stands for believe – believe that your employees will come up with the best solutions for addressing change. Finally, “C” stands for coach – coach your employees through resistance, and to action.
Anticipate
Anticipating approaching change requires two things. It means first understanding the environmental factors that can impact your industry, organization, and more specifically your department or team. Secondly, it requires that you visualize what impending change means to your organization from a product, process, and services perspective. Typically, this type of thinking is part of a strategic planning process – something that occurs periodically. Being successful in a changing environment requires incorporating strategic planning into your every day responsibilities.
In order to better understand the environmental factors impacting your organization, you need to become an “information sleuth”. First and foremost, you need to understand what your customers are saying – what are their needs, what issues are they facing, what are their impending strategies. Secondly, you need to understand what your Board of Directors is saying, and, get your hands on any and all strategic information that is available. Ask for information that you think is not available. Have you seen your manager’s performance objectives? What about his/her manager’s plan? Also, take a good look at the problems occurring in your organization (Have you strolled through the customer service department lately? Have you googled your company name for news articles?). These are typically symptoms that some change must occur. Finally, seek beyond the walls of your organization. Developing an understanding of technological, government, political, and global trends, although they often seem out of reach, can help you to have the ultimate long-term view for your organization.
Your visionary skills are extremely important when managing an organization through change. Helping employees to gain a vision of what the change will mean to them, makes it a reality. Paint a picture that is as specific as possible – this doesn’t mean to create all of the details your self. It means to present the strategic information to your organization, and do some dreaming together. Identify what people will be doing, how things will be managed, how new processes will work – create a vision that helps employees to see specifically “how” they will fit in. If you are a manager, you probably know how visions work. They act as an elastic band between the present and the future. A vision propels organizations forward, aligns decisions and actions, and helps to resolve systemic problems.
Believe
Believing that your employees will identify the best solutions for implementing change is easier said than done. As managers, we often believe that our ideas “should be” the best – after all, we have been promoted to management because of our ability to solve problems and implement solutions. Additionally, we feel “responsible” for knowing the answers – otherwise we would not be worthy of our positions. My recommendation is to ignore what your ego is whispering in your ear, and realize that once you involve employees in the creation of the solution, their resistance will go down and their buy in will go up. You can involve your employees with two easy steps. The first is to communicate, communicate, and then communicate some more; the second is to have your employees to join you as you develop solutions for change.
Many of the organizations that have experienced failed change initiatives identify communication as one of the top areas that with improvement could have increased their chances for success. Employees cannot successfully partner with you unless you believe that they can understand and make more effective decisions by being exposed to the same information that you receive. Communicate everything that is relevant – (and in a changing environment, almost everything is relevant!) strategic information; customer input; customer strategies; outcomes from executive meetings; stockholder perceptions; industry, technological, and political trends. Additionally, utilize many different opportunities and mediums by which to communicate – general information sessions, staff meetings, conferences, memorandums, the organization’s intranet, e-mail, posters, and informal discussions. The key here is to manage information overload – a method for helping with this is to keep your messages straightforward, focused, and without all of the commentary associated with decision making. Finally, listen to your employees and let them ask questions. Let them vent and communicate frustration – it is a part of the process. If you don’t know the answer to a question, don’t avoid the discussion. The more dialogues you facilitate with your employees, the more the trust increases in your organization – another factor to creating buy in.
Involving employees in identifying solutions for change is perhaps the most important key to a successful change initiative. After all, by human nature we are less likely to resist change when we identify and commit to the actions required of us. We are, in fact, changed our selves as we become involved in the process. We begin to understand the problems that our organization faces, the risks associated with not changing, and how we fit into the big picture. Additionally, who better to identify a solution that will work, than the folks who already know the details of the business today? Visioning is the first step, creating detailed implementation plans is the second. By becoming involved in the creation of implementation plans, employees begin to see what specific part they can play in the change initiative. But let me take this a step further as the concept of participative management has been around for years, and you may very well believe that you involve employees already. Do you set up “special project groups” when a problem needs resolution? Do you have “re-engineering teams” floating around? Unfortunately, engaging small groups of employees will not resolve the problem of resistance in your organization. These employees will no longer be resistant, but the rest of the organization will! You need to find more inclusive ways to get the entire organization involved in the planning process.
Getting the entire organization involved may sound like an impossible feat – but it is not! There are many Large Group Intervention processes available today which use the whole system to produce accelerated change in real time. Some of the more common ones are Open Space, Future Search, Participative Design, and Real Time Strategic Change. What do they all have in common? They bring all facets of the organization in the room at once and they shift the responsibility for change from the “top only” to “across the board”. There is a high degree of information sharing, they are focused on real time issues, and they produce system wide change. They create a high degree of “buy in” from the entire organization, and they use the knowledge of the room in an immediate way. The awesome thing about these processes is that typically everyone walks away with actions that can be implemented immediately to start the momentum in the organization. A simple internet search will yield a great deal of information about these types of processes and they are yielding fascinating results across the world!
Coach
The final component of our model involves coaching your employees through resistance and to action. It is important to understand resistance to change in relation to the status quo. The status quo that we perceive at any given time is the result of a dynamic process. There are always factors that work both for and against the status quo. As a manager, it is your job to reduce the resistance to change (factors for the status quo) and increase the factors driving toward change (factors against the status quo). Examining these factors and crafting an action plan to deal with them is called force field analysis.
When it comes to reducing resistance, there are typically two aspects that you will have to deal with - individual resistance and organizational barriers and roadblocks. Research indicates that there are four primary reasons why individuals resist change: powerlessness, habit, excess ambiguity, and concerns over capability. The first article in this series discusses these reasons in detail. It is important to understand the details of individual resistance, however; it is even more important to understand that most individual resistance can be reduced significantly through direct communication, listening and answering questions, and involving employees in change efforts. The things we have already discussed!
Organizational roadblocks are a little trickier. They involve ensuring that other managers and departments are in alignment with the change strategies so that agreements can be reached. Participating in a Large Group Intervention provides a huge advantage because the entire organization is represented and gets quickly onto the same page. Other ways to accomplish this include partnering with other parts of the organization, customers, and suppliers in visioning and implementation planning activities, and networking throughout the organization on an on-going basis. Get yourself invited to other departmental planning meetings to determine how you can more effective work throughout the system. Additionally, ensuring that top management is supportive of change initiatives, and that they are actively demonstrating that support is imperative.
In addition to reducing resistance, you must also increase the factors that are driving your organization toward change. We have already talked about the importance of creating a vision for your organization. Additionally, by involving employees in the development of an implementation plan, roles will begin to clarify and they will begin to understand what part they will play during the transition and after. Both of these will increase the momentum toward change. But let’s discuss the fundamentals – although people react differently to change, one commonality they share is that they all want to know what is in it for them. Will the change be positive or negative for them?
As a manger, helping your employees to discover the gain in change is an important task. To do this you must get down in the details! Make sure that you have discussions about people’s career aspirations, facilitate visioning and planning exercises and ensure that you address the specifics such as what roles people would like to play, meet one-on-one with employees on a regular basis to discuss the impact to them individually and encourage them to identify how they can gain from the change, identify mentors in the organization and do some informal pairing. Additionally, look at your budget and find some extra funding to support employee development opportunities. There may be someone who does not have a role in your new organization, but you can always pay to send them back to school. Just remember that change is stressful – good and bad change. If you find that you have an employee that will truly be impacted negatively, or someone who just cannot get through the transition, don’t hesitate – get them some help. There are plenty of professionals including career counselors, grief counselors, personal coaches, and mental health professionals who can step in if you are unable.
The final aspect of your responsibilities involves coaching your employees to action. By this we mean two things. The first is to identify clear, measurable goals and objectives as a part of your implementation planning. The second is to take action. Go for it. Put one foot in front of the other. You have probably heard that you need to pick the low hanging fruits in any change initiative? What does this mean and why is it recommended? It means that you should identify some easy actions that can be taken immediately. This is recommended because we know that getting out of the planning stage and to the action stage is hard – and scarey – but if your employees start moving (even if they are not sure what direction to move in) and see some immediate progress, the momentum will begin to build. There may be setbacks, and there will be obstacles to overcome along the way, but I can guarantee that action feels much better than standing still and doing nothing while everything is changing around you.