The New Competency of Global Listening
I recently finalized a coaching engagement which included a wrap-up conference call with my client and his manager. My client presented his proposed development plan which included the improvement of his active listening capability. To construct his development plan, he had utilized the definition of active listening as defined by the Center for Creative Leadership (www.CCL.org) as follows:
Active Listening
1) Listens carefully to others’ ideas and suggestions.
2) Makes people feel they are truly heard.
3) Shows a willingness to listen and be open to input.
4) Is open to constructive feedback.
When my client presented his plan, his manager responded, “I am supportive of including active listening in your development plan; however, I would like for you to rename this competency to global listening. I am asking everyone in the department to place a focus on this. Since our group is both global and virtual, listening is a very important capability for us all to master. And listening from a global perspective is even more important.”
As a competency buff, the term global listening peaked my interest. I asked for his personal definition. He said, “Global listening is listening with a cultural ear. It is understanding that different people have different communication styles, depending on where they are from. It is understanding what is important to an individual based on his or her culture and how that comes through his or her in communication, or not. For example, if I contact someone from Brazil, I recognize that they will typically want to talk a little first before getting down to business. They are very relationship oriented and they want to please others. Sometimes they agree to things that they may not be able to fully deliver. So I know to listen carefully, and ask questions about potential problems and issues that might get in the way of their commitments. So it is about paying attention to, and understanding, different global styles.”
“That is very interesting”, I said. “So global listening seems to be a combination of active listening, and cultural or global acumen. A working definition could be, combining listening skills with an understanding of other cultures.”
“Yes,” he said, “That is exactly right. For example, I know that India has a very hierarchical culture. And because of this, individuals from this culture may be hesitant to speak up in meetings. I often make it a point to ask my stakeholders from India to weigh in on issues during meetings if they have not spoken, and meet with them one on one to ensure they have an opportunity to share their input. This sometimes makes virtual teaming a challenge; however, it is a challenge that can be overcome with a little understanding. Germans on the other hand, speak in a very straight forward manner, and to the point. They don’t hesitate to speak up. I depend on my German stakeholders to discern the facts from the emotions when problem solving. With a blend of employees from a variety of countries and cultures, listening from a global perspective, or global listening becomes very important to the communication process as a whole.”
I commented, “With this focus, do you ever worry that you might be contributing to any negative stereotypes about different cultures?”
“That is an excellent question.” he said. “We cannot deny that cultural differences exist. In my group, we also work closely together to develop ways of working. Ways of working are agreements regarding team behavior, and we focus on behavior that is geared toward supporting a team climate that is effective, inclusive, transparent, and innovative. With our common ways of working in mind, we focus on appreciating and leveraging the differences between cultures instead of regarding them as negatives. And we learn about these differences through the skill of global listening.”
I thanked him for his definition and we proceeded with the meeting.
I remained curious about this term, and decided to do some research to see if I could find a competency called global listening from any reliable resources. I started by Googling the term for fun, and came up with two interesting references. The first reference was from the ALMS website, http://www.helsinki.fi/kksc/alms/listen.html, and defined global listening as “listening for gist”. In general, this could fit our working definition if you assume that “gist” can be defined as “cultural nuances”; however, this website expands the definition of global listening to include “listening for the general idea”, or “getting the main point of what you are listening to even if you are busy doing other things like driving or writing an email”. This expanded definition does not seem to be in alignment with active listening. Active listening is a skill that does not forego the details for the overall message. Instead, active listening is the process of attuning to your listener, hearing the details AND the overall message, hearing what is not being said, and understanding the feelings behind the message. Active listening is a comprehensive process which is typically impossible to achieve while driving or writing an email. At least from my own experience!
The second reference to the term global listening was found on Liz Strauss’ website, www.lizstrauss.com. She posted a blog entry entitled Social Media: Google’s Global Listening Machine. Her post outlined an initiative by Google to develop a translation center which connects people who need documents translated with resources to perform that function. This translation center will have access to technology which houses a comprehensive translation memory that Google is creating. Liz reports that Google is investing significant resources to develop statistical machine translation technology which works by comparing large numbers of parallel texts that have been translated between languages. From these parallel texts, the program learns which words and phrases usually map to others.
The translation center development is interesting, but there is an even more interesting point here. The point is that in order for the machine translation technology to be accurate, it has to begin by listening. Liz begins the post by saying, “When we learn to speak, we start by listening.” And she ends the post by saying, “Before we speak, we listen. Are you ready to start speaking and listening? Global is the new local. Communication is relationship.”
I was beginning to understand that in order to develop global listening, you don’t necessarily need a comprehensive understanding of every other culture before you begin. But you do need to practice listening actively (without judgment) which will allow you to learn the differences between communication styles. What our manager was referring to as global styles. I did search through my own organization development publications for a specific competency called global listening and I could not find any references. I did find several definitions for global and cultural acumen. By combining active listening with cultural acumen, we can expand our working definition to the following:
Global Listening
1) Listens carefully to others’ ideas and suggestions while perceiving and thinking from the perspective of other cultures.
2) Understands the cultural nuances of the message, and cultural differences which may impact the communication exchange.
3) Demonstrates a willingness to listen and be open to input. Learns other cultural perspectives through the process of listening actively.
4) Demonstrates an appreciation of cultural differences through the process of active listening. Makes people feel they are truly heard, regardless of cultural differences.
This is my stab at both understanding and defining this new competency called global listening. In fact, if global is the new local, then maybe we should re-evaluate all of our standard leadership competencies to determine how they may be impacted by global capabilities. How might you define global listening? What are some other competencies which must be totally re-defined if we are to consider a global implication to leadership?